You need to set this goal at the top of your to-do list and stop the bleeding, which means a website redesign will have all the required elements to make it modern, easy to read, and provide a great UX (user experience)… one that will keep potential business instead of giving it away to your competitors.

Website are forever changing just as technology changes. You need to build a website that shows off your brand, incorporates SEO into the mix so you can get found atop the search engine results pages (SERP), and is responsive so that most mobile browsing platforms can easily access your products or services online from any smartphone or tablet.

Improved Website Presence

Halifax Web Design is here to help you with this goal. We want to help you improve your website presence this year by making it pop, making it responsive, bringing in more traffic through effective SEO strategies, and connecting your social media channels so that visitors can share your content with the world. If effect lots of web solutions that combined, will put you out if front of your competition online for keywords you will want to get found for.

You may have had a website for awhile and it’s become quite outdated. I may have been build with wire-frames or PHP, and we’re not saying that is a bad thing, but some sites that are a few years old may not be getting all the points they deserve from Google.

Google’s algorithm, the one that may rank your website higher than other sites in your market, is based on things like on-page SEO, off-page SEO, responsive or not, and if it’s brand is connected to a link wheel of other web 2.0 connected sites on the web.

It all matters when trying to build your brand and getting found in the search engines. After all, you don’t just want a pretty website, you want to sell your products or services. So that involves a solid digital marketing strategy from a top website design company in Halifax – www.halifaxwebsolutions.com

It many be time to reach out to a local web developer to install all the things on your site that will make it stand out from the rest. Things like plugins for SEO, Security, and Social may be the difference in a great user experience (UX).

Take stock of the things that are important to you on the site, make a list and hand it off to your web designer. After you look at the initial mock-ups of the redesigned website, you can tell if the web design company is headed in the right direction or not. Below are a few things to keep in mind when trying to modernize your website.

Things To Consider When Redesign Your Website

1. Visually Appealing

Well the first things people do is judge your website in the first 10-15 seconds, fact! Not to say this is not important, but it must be addressed.

The visual appeal of your website shows off your brand and ultimately is your business card to the world, if not at least locally within your market. Make sure to make your website stand out because if not, visitors won’t stay around long, and may not come back at all. There is so much competition out there, the very least your can do is hire the best web design company in Halifax NS. You won’t be sorry.

2. Mobile Friendly

Users are accessing websites on mobile devices in record numbers in the past few years and the trend shows no signs of slowing down. If you’re website is not mobile friendly, it will suffer from loss of sales and also may be penalized by Google.

Ultimately, your brand will lose many opportunities down the road because mobile users simply cannot see your pages or menu. This would be a disaster if not addressed by an experienced website company!

To bring in traffic from mobile devices and to boost your targeted audience, make sure your website is compatible with all smartphone and mobile devices. Don’t forget that if you get a professional SEO company to look at your on-page and off-page backlinks building, you may rank higher and faster than other companies in your same Halifax market.

3. Content Management

Another overlooked aspect of building a website is making sure the content is fresh and written often. Keep your blog active with new posts, tips, and news about your market and things that matter to you. Google loves this and will reward you for all the modern changes in a website redesign.

Optimized content for Google and other major search engines is beneficial to boosting your page rank within your market. By writing quality content you will be rewarded by a higher search engine ranking and as a result will bring in more website traffic.

Content should always be related to the industry that you do business in. After awhile, you will get many subscribers to your blog just to ready your articles. Most people, if they like what they read, will share these posts on social media. This is a huge bonus, as you now have a bonus of a new audience on several social media channels including Facebook, where users will like, share, and interact with your articles. You post may even go viral, so get writing!

4. SEO Services