Effective web design means that each visitor to the site gets to judge it for themselves and not how the website owners would have them see it. There are quite a few factors that go into make a great looking website from the flow of the site, which is how easy a visitor is able to navigate the site when he/she is looking for something, to email capture services and basic forms. So in a nutshell, how it performs as well as how it looks.
Below Halifax Web Design Solutions have put together a few tips or basic principles on how to create a pleasing looking website and makes the user want to stay around a little longer reading your blog posts, purchases your products, or just sharing your message through social media.
Great web design always caters to the individual needs of the visitor to your site. Are your website visitors are looking for info, reading your posts, searching for products, and other types of interaction, each page of your site needs to have a clear message, great flow from page to page and be able to fulfill a specific need for your visitors in the most reliable and effective way possible.
People on the web really to want information served up quickly, so the number one thing you should offer them is to communicate clearly, and to make the information easy to read and understand. Some effective web design tips to include in your design include organizing information with the use of headlines, titles and sub titles, and then by using bullet points instead of long winded sentences that tend to ramble. This is where you may lose visitors to your site. State your message, be clear, and keep it simple.
You can really enhance the users experience by really thinking about the color palette you are going to use for the overall design of the website. Certain colours just create balance and harmony while others such as contrasting colors for the text and the background, for instance, may make reading a bit easier on the eye. Vibrant colors tend to create emotion and should only be used sparingly like for “call to action” phrases. Lastly white space or negative space is very effective believe it or not at giving your website a modern and uncluttered look. Remember what I said previously, keep it simple! Less is more in this case.
Always choose the right image because a picture can paint a thousand words. By following this engaging website design tip your website can help with branding and allow you to connect to a much larger target audience. If you don’t have high quality (300 DPI) professional photos on hand, or cannot create them yourself in Photoshop, then you may want to consider purchasing stock photos for a modest fee. You should also consider using infographics and videos as a content alternative to make your message even stronger.
6. Mobile friendly (Responsive)
It is now very common in 2015 to access websites from a variety of mobile devices with varying screen sizes, so it is very important to consider that your website must be responsive or mobile friendly. If your website is not responsive to various browsers, platforms and screen sizes, then you can rest assured that you are going to get bounces (visitors leaving your site as soon as they enter it). Always be sure to mention this to your clients because you know down the road, as soon as the site is completed, they will get a call from Mr Johnson who can’t see the text for your website on his iPhone. So right off, make sure you tell your web design clients you are including this in the web design package.
There are many more features of a website we will talk about in later blog posts, but for now I just wanted to focus on a few of the main and effective web design tips for 2015.